Industry notes, collecting guides, and trends for blind-box and plush fans.
Crybaby's growth curve, Starman's debut billions, and the indie plush brands flying under the radar. A signal-reading guide for collectors hunting the next big thing.
120 stores by year-end, coast-to-coast locations, and a Culver City HQ. Inside the deal that is either visionary or reckless — and why malls said yes.
Adults now drive one-quarter of all U.S. toy sales. The psychology of blind boxes, the "kidult" demographics, and why Gen Z treats collecting as identity.
Counterfeits now replicate holographic seals, serial numbers, and QR codes. The 5-point authentication check every collector needs to memorize.
Labubu generated ¥14.16 billion — more than the next four IPs combined. The official revenue breakdown and why "number one" depends on which scoreboard you read.
185% revenue growth, 293% profit surge — then a 22% single-day crash. The math behind Wall Street's brutal repricing of the hottest toy company.
Pop Mart's Americas revenue exploded 1,142% in six months. Inside the celebrity-fueled, TikTok-amplified invasion that made Labubu America's hottest collectible.
Simple habits that keep plush looking fresh—without turning your collection into a chore.
How licensing shapes what you see on shelf, and simple checks that reduce the risk of unofficial or misleading listings.
Why scaled “percentage” plush became a shorthand for size in the designer toy world—and what collectors weigh before they buy.
