Guides

Fake Labubu Guide: 5 Tests to Spot Counterfeits in 2026

March 30, 2026 by LABUBUBOX Editorial

In 2025, Pop Mart flagged over 17,000 suspected fake Labubu listings—a 42% increase from the prior year. The counterfeits have gotten terrifyingly good: high-resolution molds accurate to ±0.15mm, replicated holographic stickers, and even functional QR codes that redirect to convincing fake verification pages. If you are spending real money on Labubu, you need to know what you are looking at.

Labubu toy figure detail and packaging — Modern counterfeits replicate everything from holographic seals to serial numbers — your eyes alone are not enough.

The 5-Point authentication Check

Holographic seal: Authentic seals show a dynamic rainbow shift when tilted. Under 10× magnification, you should see "POP MART" microtext. Fakes use static silver foil with no color shift.
Serial number: Real figures have a 12-digit laser-etched (not printed) serial on the base AND inner box. Both must match exactly. If the number is printed, repeated across listings, or missing from one location—walk away.
QR code destination: Scan it. Authentic codes link to popmart.com/verify or kasinglung.com/auth. Anything redirecting to a Shopify store or third-party site is counterfeit.
Ear asymmetry: Real Labubu ears tilt at approximately 11° left. Counterfeits are perfectly symmetrical—ironically, the fakes look "better" but that symmetry is the tell.
Material feel: Authentic figures use dual-density TPE with smooth, springy movement. Fakes use injected PVC or ABS resin—heavier, less flexible, and the paint flakes within months.

Close-up of Labubu collectible toy details — The ear tilt test is the fastest field check — but always verify the serial number at home.

The Unboxed Trap

Here is a statistic that should change your buying behavior: unboxed Labubu units are 92% more likely to be fakes or factory rejects. Without original sealed packaging, there is no serial traceability, no holographic seal to check, and no QR code to scan. The discount is not worth the risk.

Where to Buy Safely

Official Pop Mart stores (physical and online), authorized retailers with verifiable distribution agreements, and specialty shops that stake their reputation on authentication. For Labubu Box and other designer plush with clear provenance, check our verified listings.

Labubu blind box toys in retail display — Rule of thumb: if the deal feels too good, it probably is. Authentic Labubu rarely sells below retail.

Sources: Authentication Guide, 2026 Legit Check Guide. Editorial; not legal advice.